Derived from multiple motorcycle journeys in Tibet, WESTWIND was born out of inspiration fueled by a love for motorcycle travel and a profound understanding of riding. Dedicated to crafting premium riding gear, the brand aims to serve enthusiasts who share a passion for venturing into uncharted territories like remote mountains, lakes, deserts, and plateaus, offering gear that is simple, practical, reliable, and thoughtfully designed.

The emblem features a totem of the “Honey Badger,” symbolizing the brand’s spirit of “Fearless Forward.”

Established in early 2020 by three seasoned motorcycle travel enthusiasts, the company is now Asia's first high-end and renowned brand specializing in motorcycle travel bags, widely loved by the motorcycle touring community.

In 2020, the company co-founded the “Zhang Min Riding Academy” with Zhang Min, a well-known Chinese Dakar Rally rider, to promote safe off-road motorcycle riding and travel practices. In 2021, it became a sponsor of the Everest Kayue Motorcycle Team for the Taklimakan Rally, marking a significant step toward promoting cross-country culture for domestic off-road motorcycles.

With a mission to provide professional and reliable products for motorcycle enthusiasts, the company prioritizes user experience and needs. It upholds a self-driven management philosophy, values transparent and equal communication, and emphasizes results. The company welcomes like-minded individuals to join in creating a globally recognized brand for motorcycle travel gear.